The new website looks great and the re-design has been appreciated by all our research groups. It has been a pleasure consulting with Sanny on this project. He provided great insight that streamlined the way we communicated to our members and in doing so, maximise user website hits.
The ARC Centre of Excellence in Convergent Bio-Nano Science & Technology (CBNS) had a older functioning website based on Drupal 7. However, the website was no longer achieving their online communication targets.
The website did not reflect the bustling hive of activity happening within the Centre. It did not showcase their prolific researchers, the Centre’s exciting projects and wealth of publications.
CBNS saw the urgent need to revamp the Centre’s online communications to raise the Centre’s profile. By doing so, they would develop more collaborations between the Centres researchers, other Universities and research institutes locally and internationally.
CBNS reached out to Edu360 to redevelop their website in-line with a new online communications strategy and re-affirm their status as a thought leader in a highly competitive industry.
Within 6 months of the launch, CBNS website page views had grown by over 500%.
There was a huge increase in Twitter followers and they were noticing much more engagement. They were recording more downloads of the seminar PDFs. Resources were being accessed more frequently and many visitors were returning to browse through their courses database.
The CBNS staff expressed their joy at the ease of use and the ability to manage the website in-house without the need of an external developer. The CBNS members were delighted with the new design and how easy it was to navigate and get the content they wanted. They especially loved how new resources were automatically published on the homepage giving them incentives to keep returning to the site.
Without any additional marketing, searches for prominent CBNS researchers now returned page 1 results on Google behind their main University profile pages.